Hollywood glamour comes to H&M this
spring with Conscious Exclusive – a party wear collection made from more
sustainable materials. The collection features clothing and accessories for both
men and women, and is part of H&M’s Conscious work to
offer more sustainable fashion. Materials used in the collection include organic
cotton, recycled polyester, recycled polyamide and Tencel. The
Conscious Exclusive collection will be available in around 140 stores worldwide
as well as online from April 4, 2013.
“I love how this collection has pure
glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have
it at the heart of our work,” says Ann-Sofie Johansson, H&M’s head of design.
Old
Hollywood comes alive with Conscious Exclusive, a party wear collection perfect
for celebrating the arrival of spring. Rich in detail and eloquent design, the
collection is full of dramatic gowns and sharp tailoring for women and a rock
and roll red carpet style for men. A floor-length dusty pink gown is elegant
from the front and dramatic from the back, which is entirely open, and is made
from 100% recycled polyester. The three-piece suit has been given a feminine
twist, with a fitted blazer and high-waisted fitted trousers which zip at the
ankle, all made from an organic cotton mix.
There
are so many options for living the Hollywood life. An off-white loose kimono has
a bohemian air of faded glamour, especially with its trousers that fall right to
the floor; a jumpsuit has modern edge with its cut-away back; a demure white
dress has rock and roll touch with its sheer sleeves, asymmetric train and bird
embroidery; and there are seemingly endless layers of tulle in a corseted dress
which feels like it has stepped out of the old world. The collection is
completed with accessories, such as an embellished box clutch and elegant
minimal heels with the tiniest of ankle straps. All are made from more
sustainable materials.
The
men’s Conscious Exclusive collection brings real attitude to spring tailoring. A
slim-fitted jacket has a classic shape which is turned bold and dramatic by
fringing down the back of both sleeves. A collarless white shirt has a bow tie
attached, which is elegant when tied and dandyish when left undone – perfect
worn with a black three-piece tuxedo. It’s the details that count, like the
old-fashioned button braces on a white pair of trousers that make up one part of
a white three-piece suit, or the rose print which lines the inside of a tuxedo
jacket. As with the women’s collection, each piece is made from more sustainable
materials – part of H&M’s commitment to more
sustainable fashion, both today and tomorrow.